What is your favorite part of running Latico by Liv?Ĭonnecting with a different audience, college-aged girls, is one that requires little second-guessing and a lot of creativity! Also, everyone who knows me knows that I have always been inspired by my role models, past and present. I also continue to strive for more because I once saw this quote - I love quotes they’re all over my room - and it said, “Would your 8-year-old self be proud of the person you have become?” That has always stuck with me and I think about it every day. My life has been a complete development and recreation of my past “businesses” rolled into one. So, my business breakthrough moment was never just one breakthrough moment. I guess the point of bringing up my entrepreneurial moments is that I want people to recognize that my motivation and desire to be an entrepreneur were not sparked by anything but my own flame. I felt super cool when the eighth grade girls bought my headbands! At 15, I sold Peloton spin bikes at the mall, and was the student in charge of “selling” my private school to potential celebrity and MVPs by being chosen to give tours in middle and high school. In sixth grade, I began my own clothing company, splattering paint on just about everything and selling my products at school. My twin brother and I baked and sold lemonade, water, and sugar cookies on our cul-de-sac from the time we were allowed to go out on our own until about sixth grade. I was a renowned masseuse by the age of 8, offering back massages to family members at holidays and events. Looking back on it now, I’m convinced my mom called them beforehand and paid them to beg for my product. I got into the old craft of ironing little colorful beads into cool patterns and tiles, and would go around the neighborhood half-begging, half-selling my neighbors to buy them. I have been selling and promoting miscellaneous businesses since I was 4 years old, starting with my first beaded jewelry making company. What was your business breakthrough moment? I still consider myself to be starting Latico by Liv, so I’m almost not able to fully answer this question. But at the same time, it is definitely fast-paced, exciting, and requires a ton of work. I didn’t really start from scratch because I have been fortunate enough to witness the life of Latico Leathers and have real life experience at trade shows and in the office. From street style to watching the trends amongst my peers, talking to friends, and flipping through magazines and Instagram! I also love going into vintage stores, looking at vintage throwback on IG, and going into the men’s section in all stores. Those who know me know that my mind is constantly buzzing. Our friends at The Sweat Scene interviewed Liv, and you can read more of that interview. I saw an opportunity in the fashion industry to create multifunctional handbags that were independent from what was already on the college fashion market. I usually just wanted to help my mom get out of the office earlier so that we could go to a Zumba class together.” I loved working with Latico and I knew I wanted to do something separate from what my parents had created, and that was how Latico by Liv was born. ![]() “My parents never pushed me to do anything involving Latico. As I got older, I began running Latico’s social media, as well as helping my mom with new collections. ![]() ![]() My dad began collaborating with my mother (who had a background in and an eye for European trends), and the business took off from there. “ story taught me a lot about perseverance and dedication to one’s work–to always be proud, to never give up, to keep going forward”. ![]() My father, fresh out of college, began creating leather goods and selling them out of the back of his truck in New York City. Their bags are sold in boutiques and name brand stores, including Free People. Latico Leathers is a leather goods company created and run by my family. What exactly is Latico by Liv? Where did you get the idea for Latico by Liv? How did you start Latico by Liv? We love Latico by Liv, because all of the products are amazing! Meet Olivia Schreiber, CEO and Founder of Latico by Liv.
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